From our 20+ years of experience bringing this principle-based understanding to the business world, we have distilled a set of competencies that we feel are important and need attention.
Many of these competencies are self-evident and common to people who come from or have coached or consulted to the business world. For others these competencies are less familiar and can seem daunting. This program is designed to help.
Where To Start
We assume that seeing the deep truth and power of understanding how the mind works has already been very valuable for you. Now you are considering what would be involved in sharing your understanding with the business world.
The intention of this program is to allow you to explore and learn for yourself what such an endeavor would take and what you may need to pay attention to. It is not meant to be extensive or complete but to provide enough material for you to get started, explore, run experiments, and above all, see for yourself whether bringing an understanding of the principles to business is right for you.
There are a variety of programs about working with business. This program is unique because it will illustrate how to leverage your understanding of the principles and show how that understanding fits and enables success. From our experience, understanding how the mind works vastly changes how you approach business and what you can offer.
- What Matters in the World of Business?
The world of business, like any other world, has a rhyme and reason to it – a way in which it operates, and a basic set of objectives. This module will provide a broad overview of that world; a take on the mindset, what matters, what doesn’t, what works, and what doesn’t.
- Unique Selling Proposition (USP)
As you will learn in the previous module, the business world is not sitting there waiting for your arrival. You have to have something that business needs and ideally wants, and you have to have a way of structuring, portraying, and delivering that offering that is relevant and desired. It also has to be unique, or have its own twist, otherwise, why would business buy it from you? This module will show you how to start addressing these questions.
- Structuring Your Offer/Product/Service and Business Model
Once you are clear on what to offer generically, what specifically will you do? What will your products or services be? Given those products and services, how will you make money; how will someone actually pay you? Although this topic is very broad, and ever evolving, this module will orient you to the topic.
- Marketing & Selling (Buying)
Once you see what you want to offer the business world, you have to start thinking about the specifics of the “who” and the “how” – who in the business world should you approach or engage and how would you do this efficiently and effectively? And then once you are in front of a potential client, how do you have them buy your offering? This module points out some of the do’s and don’ts and what elements to consider.
- Pricing, Proposals, and Contracting
Once you have a client who is interested and ready to buy, how do you determine and agree on price and terms? How do you structure and communicate the offer (proposal) and then contract with them? Notice we position proposals and contracting after you have shaped the engagement with your clients! This module lays out the territory and provides philosophical suggestions on how to navigate it.
- How to Teach/Share
So you’re in front of the client or with their people. Now what? A whole series could be devoted to this topic (and then some). The intent of this module is to point to some of the essential elements that seem more applicable to the world of business that you might not have considered.
- Client Management
All of your interactions, before, during, and after any piece of work or delivery, sit within a field called client management. It is an ongoing endeavor that helps you get the right work, increases the likelihood that you deliver what is needed, and deepens your relationship for the future. If you don’t have happy, contented clients, you’re not staying in business. As in the Pricing, Proposals, and Contracting module, this one will layout a philosophical framework rather than make specific suggestions.
- Being a Practitioner and Partnering
Last but not least, there is you. What should you, as a practitioner, pay attention to and care about? Also, should you partner with someone else versus going solo? And if yes, why and how? Again, many excellent books and programs have been produced about this topic. The intent of this module is to provide a principles-based take on the topic.
This program is delivered by webinars, spaced out every two weeks, to give you time to digest and apply what you are seeing.
All webinars are approximately 45 minutes long and preceded a week before by a 30-45 minutes video of the content information for that segment. The webinar will be a Q&A/discussion session to work the ideas using your real issues.
All webinars are recorded and available to all participants in video and audio form.
We are not currently running this program live but the videos are available to anyone who has completed our Invisible Power Program at no charge.